iSoftBet and BtoBet partner in effort to expand in new iGaming markets in LatAm and Africa

iGaming players will now have a broader range of exciting games to choose from after premium online and mobile casino game supplier iSoftBet and sportsbook and iGaming platform provider BtoBet signed a partnership agreement.

A London-based iGaming company, iSoftBet operates in Belgium, Italy, Spain, Portugal and Romania and through the new collaboration, its innovative portfolio of games that includes unique original slots, excellent table games and exclusive branded content based on famous TV series and Hollywood films will be integrated fully into the advanced secure and flexible platform of BtoBet.

Both iSoftBet and BtoBet, Rising Star in Sports Betting Innovation at the 2017 SBC Awards, are prepared to expand in all regulated markets in Latin America, Europe and Africa, to offer progressive technology that is available in an HTML5 format and desktop and mobile compatible.

Michael Probert, Head of Business Development for iSoftBet, commented on the new partnership, stating: “We are always looking to increase the distribution of our games, and this deal with BtoBet helps us to enter new markets, in particular Africa and Latin America. While these markets are still evolving, we believe they offer huge potential for the iGaming industry as more countries move towards regulation. We aim to assist operators by providing them with our high-quality, top-performing titles through BtoBet’s advanced platform, who, in addition, understand the market and regulations in place very well”.

Highlighting its offering, BtoBet’s integration manager Maja Janevska, said: “Our robust platform and technological intelligence, combined with iSoftBet’s games provide operators the possibility to elaborate unique offers, tailored for every single market, integrating easily more than 3,000 games. Additionally, our sophisticated Recommendation engine enables operators to suggest players their preferred games, at the ideal time and on their preferred device. We also maintain progressive operation with true technology innovation and assure a close collaboration to achieve mutual satisfaction.”

iSoftBet and BtoBet partner in effort to expand in new iGaming markets in LatAm and Africa

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