Pariplay, one of the leading aggregators and content providers, has partnered up with the content supplier, American Gaming Systems (AGS). Pariplay will operate the AGS content live through its PlayAlberta.ca to make it the first studio to go live via its aggregation platform Fusion® in the Canadian province of Alberta.
The expansion of AGS content is the result of the partnership announced earlier this year between Pariplay and NeoPollard Interactive LLC, the leading provider of the exceptionally profitable iLottery programs in North America. This partnership opened doors for emerging deals with the latest B2C partnership marking the breakthrough of a different approach to gaming markets. Fusion® is a unified single approach to content delivery focusing on delivering greater efficiency and exceptional return on investments for operators.
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Such an approach will now make AGS the first gaming supplier to go live in Alberta. Under the terms of the partnership, it will supply its popular titles including Capital Gains, Tiger Lord, and Golden Wins through Fusion® for PlayAlberta.ca customers to expand Pariplay’s presence in Canada. With the latest addition, Pariplay’s Fusion® portfolio consists of over 14,000 games from more than 80 suppliers, as well as a comprehensive range of conversion and retention tools boosting player experience.
Adrian Bailey, Managing Director at Pariplay, said: “AGS has developed a deserved reputation for creating highly entertaining slots that capture the attention of players both in land-based and digital gaming environments. To take its content live in Alberta through PlayAlberta.ca is a great moment and the first step in our important mission of delivering the widest range of third-party content to operators and their players in the province.”
Bailey added: ”We look forward to seeing how players react to a portfolio packed with engaging and innovative games.”
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Stuart Carr, SVP at AGS Interactive, commented: “Pariplay’s Fusion® platform is rightly regarded as bringing with it a broad product offering to markets all around the world. With its strong focus on growth across North America, we are honored to take a historic step into Alberta as the first Fusion® studio partner to go live in the province.”
Carr also said that PlayAlberta.ca offers players a safe and well-regulated online gambling experience. He pointed out that Alberta is the only legal online site with ”comprehensive and industry-leading social responsibility tools brought (to customers) by GameSense.”
He added: ”This launch provides us with a great platform for further expansion across the continent in tandem with Pariplay and Fusion®.”